About Ferran Brichs

Ferran Brichs advises founders and leadership teams on how to enter new markets, build commercial traction, structure strategic partnerships, and scale from early validation to durable operating businesses.

His work sits at the intersection of go-to-market strategy, international expansion, partnership development, and commercialization for technically strong companies — especially in AI, media, autonomous systems, enterprise software, and tech-enabled services.

He is most useful in situations where the product is real, the market opportunity is meaningful, and the commercial playbook still needs to be built, localized, or sharpened — particularly in Brazil, Mexico, and Latin America.

With 25+ years across enterprise SaaS, AI, autonomous systems, broadcast technology, and mobile infrastructure, Ferran has opened offices, closed landmark deals ($32M+), and handed off operating businesses at companies including ItsOn, Rdio, Location Labs, and Openwave. He has launched 20+ countries from zero and scaled deployments to millions of users. Technical foundation in database architecture and system performance (Oracle, 7 years) enables credible engagement with engineering teams and executive buyers alike.

Services

• Go-to-market strategy and execution
• International market entry and Latin America expansion
• Strategic partnerships, channels, and alliance development
• Commercial positioning and category translation
• Revenue model design and monetization strategy
• Founder and leadership team advisory
• Business development strategy for complex enterprise sales
• Organizational design for growth and market launch
• Investor readiness, fundraising support, and strategic deal facilitation
• Market validation and operator handoff

Industry Focus Areas

Zero-to-One GTM Framework

The pattern is the same across every engagement: no entity, no local relationships, no commercial precedent, no team. Ferran builds all of it.

• Market assessment — Validate whether the market makes sense before committing resources
• Entity and operations — Incorporation, fiscal structuring, regulatory groundwork
• First relationships — Building the network required to open doors with the right buyers
• Lighthouse deal strategy — Identifying, targeting, and closing the first major customer that validates the market
• GTM playbook — Building the repeatable commercial model: positioning, outbound, proposals, pricing
• Team structure and handoff — Designing and hiring the team, then stepping back once traction is established

The engagement ends with a running business, not a deck.

Contact & Presence

Email: [email protected]

LinkedIn: linkedin.com/in/ferranbrichs

Website: https://brichs.xyz

Key Metrics & Outcomes

• 25+ years in enterprise GTM, international expansion, and strategic partnerships
• $32M+ in landmark deals closed (Movistar Mexico: $15M, Digicel Group: $17M)
• 2M+ customer deployments across multiple platforms and regions
• 20+ countries launched from zero market entry
• 4 office openings in Sao Paulo across different companies
• Lighthouse accounts established with: Telefonica, America Movil, Vivo, Oi, Digicel Group
• 120% quota attainment for 3 consecutive years (2002-2004)
• 400%+ revenue growth in first LATAM market entry role (Netscape, 1997-1999)
• Successfully built and handed off operating businesses to internal teams (ItsOn, Rdio, Location Labs, Openwave)

Languages & Cultural Fluency

Languages: Portuguese, Spanish, English, Catalan (native or bilingual proficiency in all four)

Deep operating experience across LATAM markets, with specific expertise in Brazilian, Mexican, and pan-regional dynamics. Fluent in the commercial and cultural nuances that often determine whether LATAM market entry succeeds or stalls.

Geographic exposure includes Sao Paulo, Mexico City, Buenos Aires, Bogota, Santiago, Caracas, and Lima, with established commercial relationships and operating familiarity across major LATAM markets.

Investment & Advisory Portfolio

Angel investor and strategic advisor since 2011, with an investment-first approach that combines personal capital with hands-on GTM, market entry, and commercialization support for portfolio companies. 15+ companies advised.

Notable Exits & Outcomes:

• Archer Aviation — eVTOL aerospace company, public via SPAC (NYSE: ACHR)
• Makara — Crypto investment platform, acquired by Betterment
• Wuaki TV — Video streaming platform, acquired by Rakuten

Portfolio Focus: Enterprise software, AI/ML, fintech, infrastructure, and aerospace.

Technical Foundation & Credentials

Education: Universitat Politècnica de Catalunya (UPC) — Industrial Engineering

Technical Background: 7 years at Oracle Corporation in database architecture, system performance, and enterprise deployments. That foundation has remained relevant throughout a commercial career in technically complex sales, enterprise solution design, and credibility with engineering and product teams.

Technical Expertise:

• Database architecture and system performance optimization
• Enterprise OLTP and data warehouse systems
• Massively parallel processing and distributed computing
• Computer vision and AI applications
• Autonomous systems and ISR (Intelligence, Surveillance, Reconnaissance)
• LiDAR, photogrammetry, GNSS, SATCOM technologies
• SaaS/PaaS platform architecture

Certifications & Training:

• Oracle Certified Expert (Database SQL)
• Google Data Analytics Specialization
• Private Pilot & Instrument Rating (operational aviation knowledge)
• Value-Based Selling I & II (Miller-Heiman)
• The New Conceptual Selling (Miller-Heiman)
• Mesa Method (complex problem solving in 5 days)
• Effective Negotiating (Karrass)
• Columbia Business School: Digital Strategies for Business, Digital Marketing
• UC Berkeley Extension: Certificate in Management

Market Entry Track Record

Zero-to-One Market Entries:

• ORKID (2022-Present): Autonomous aviation ISR systems in Brazil - entity setup, regulatory groundwork, pipeline development
• Ocidente Tech (2018-2025): Zero-to-one expansion support for 12 B2B SaaS and AI companies entering LATAM, including Automation Hero, Airmap, K Health, Imageryst, and Shakr
• ItsOn (2014-2017): $15M Movistar Mexico + $17M Digicel 30-country deal; scaled to 2M customers
• Rdio (2011-2014): Music streaming across 20 countries with no licensing infrastructure; 2M+ users
• Location Labs (2005-2007): Sao Paulo from zero; validated Brazilian market; landmark Vivo Brazil agreement
• Openwave/Phone.com (1999-2005): Built LATAM region from ground up; opened Sao Paulo and Mexico City offices; top 10 NASDAQ IPO company
• Netscape (1997-1999): Established Latin America presence through 50+ reseller network; 400%+ revenue growth

Common Pattern: No entity → local relationships → commercial precedent → operating business handed to internal team.

Core Competencies

Professional Experience Summary

• ORKID (2022-Present) - Country Manager Brazil & Global Sales; autonomous aviation ISR systems
• Mantis AI (2024-Present) - Advisor, Global Strategy & Expansion; video intelligence platform
• Ocidente Tech (2018-2025) - Co-Founder & Managing Partner; growth acceleration for LATAM-bound startups
• ZUP Innovation (2017-2018) - VP International & Customer Success; SaaS platform restructuring
• ItsOn (2014-2017) - VP Sales & Value Creation; mobile platform-as-a-service for carriers
• Rdio (2011-2014) - GM LATAM & Business Development; music streaming service
• Netscape/Payfone/Hi-Media/Citrix/Location Labs/Openwave (1997-2011) - Various director and VP roles in sales, business development, and regional management
• Oracle Corporation (1990-1997) - Technical Specialist to Senior Analyst; database architecture and system performance